This Privacy Policy describes how [COMPANY NAME] (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit [DOMAIN] (the “Site”) or contact us about our pool cleaning and maintenance services.
By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our Site.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily provide when you:
• Submit a contact form or quote request (name, email address, phone number, property address, and any message you include)
• Call us directly — we may log your name and phone number
• Email us — we retain the contents of your correspondence
• Schedule a service appointment — we collect the information needed to perform the service
1.2 Information Collected Automatically
When you visit our Site, we or our third-party service providers may automatically collect:
• IP address and general geographic location derived from IP address
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited, time spent on pages, and navigation path through the Site
• Referring URL (the page you came from before visiting our Site)
• Date and time of your visit
This information is collected through cookies, web beacons, and similar tracking technologies. See Section 5 for details on our cookie use.
1.3 Information from Third Parties
We may receive information about you from third-party platforms including:
• Google (Google Analytics, Google Ads, and Google Business Profile interactions)
• Facebook and Instagram (if you interact with our business pages or ads)
• Review platforms such as Yelp or HomeAdvisor
This information is subject to the privacy policies of those third-party platforms.
2. How We Use Your Information
We use the information we collect to:
• Respond to your inquiries, quote requests, and service scheduling
• Provide pool cleaning and maintenance services at your property
• Send service confirmations, appointment reminders, and follow-up communications
• Send you promotional offers, service updates, or newsletters (you may opt out at any time)
• Improve our website, services, and marketing efforts
• Analyze website traffic and usage patterns to improve user experience
• Comply with applicable laws and regulations
• Protect the safety and security of our business, employees, and customers
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
3. How We Share Your Information
3.1 With Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business, including:
• CRM and scheduling software providers (such as GoHighLevel or similar platforms)
• Email marketing platforms (such as Mailchimp, Constant Contact, or similar)
• Website hosting and analytics providers (such as Google Analytics)
• Advertising platforms (such as Google Ads and Meta Ads)
• Payment processors, if applicable
These providers are contractually obligated to use your information only to perform services on our behalf and to maintain appropriate security measures.
3.2 With Local Service Partners
Our Site operates as a local service information and lead generation platform. When you submit a contact or quote request, your information may be shared with licensed, insured pool cleaning professionals in your area who will contact you to provide service. By submitting your information, you consent to this sharing.
3.3 Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or if we believe in good faith that such disclosure is necessary to:
• Comply with a legal obligation
• Protect the rights or property of [COMPANY NAME]
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users of our Site or the public
3.4 Business Transfers
If [COMPANY NAME] is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Site of any change in ownership or uses of your personal information.
4. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
• Contact and quote request data: retained for up to 3 years from last contact
• Active customer service records: retained for the duration of the service relationship plus 3 years
• Website analytics data: retained per the applicable third-party platform’s standard retention settings
• Email marketing data: retained until you unsubscribe or request deletion
When information is no longer needed, we securely delete or anonymize it.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us recognize you, remember your preferences, and understand how you use our Site.
Types of Cookies We Use
• Essential cookies: Required for the Site to function properly. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics). These may be disabled.
• Advertising cookies: Used to deliver relevant advertisements and track ad campaign performance (e.g., Google Ads conversion tracking, Meta Pixel). These may be disabled.
Your Cookie Choices
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Note that disabling certain cookies may affect the functionality of our Site. You can also opt out of Google Analytics tracking at: https://tools.google.com/dlpage/gaoptout
6. Your Privacy Rights
Depending on your state of residence, you may have certain rights regarding your personal information:
California Residents (CCPA)
If you are a California resident, you have the right to:
• Know what personal information we collect about you and how it is used
• Request deletion of your personal information, subject to certain exceptions
• Opt out of the sale of your personal information (note: we do not sell personal information)
• Non-discrimination for exercising your privacy rights
To exercise these rights, contact us using the information in Section 10.
Florida Residents
Florida's Digital Bill of Rights (effective January 1, 2024) provides Florida consumers with rights regarding personal data, including the right to access, correct, delete, and obtain a copy of personal data we hold about you, as well as the right to opt out of the processing of personal data for targeted advertising. To exercise these rights, contact us using the information in Section 10.
All Users
Regardless of your location, you may:
• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Opt out of marketing communications at any time by clicking 'unsubscribe' in any email or contacting us directly
7. Children's Privacy
Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at the information in Section 10 and we will promptly delete it.
8. Security
We implement reasonable technical and organizational measures to protect the personal information we collect from unauthorized access, disclosure, alteration, and destruction. These measures include:
• Secure HTTPS encryption for all data transmitted through our Site
• Access controls limiting employee access to personal information on a need-to-know basis
• Use of reputable third-party platforms with their own security certifications
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.
9. Third-Party Links
Our Site may contain links to third-party websites or services, including social media platforms, review sites, and partner websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
We will respond to verifiable privacy requests within 30 days of receipt.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will update the 'Last Updated' date at the top of this page when changes are made. We encourage you to review this Privacy Policy periodically.
For significant changes, we will provide a more prominent notice (such as an email notification or a banner on our homepage) prior to the changes taking effect.